I Don’t Know What

Perfume

A fragrance enhancer with transparent radiance that gives any perfume a certain, as the French say, “I don’t know what.”

Top Notes

  • bergamot essence

Heart Notes

  • iso e super
  • vetiver acetate

Base Notes

  • civettone
  • firsantol
  • ambrox super
liner
notes

I Don’t Know What is a wonderful tool for anyone who wants to play around with perfume. Of course it can be worn as a modern wonderfully transparent aroma, but it can also be layered over anything. Often when I leave the house, I will wear a touch of sandalwood, rose, jasmine, patchouli, oud, etc. These oils are lovely but can be muddy and they don’t last more than a few hours. IDKW sprayed over them makes the oil into a PERFUME. It does this because it is made with no notes!

It is a secret combination of materials that perfumers use to highlight and enhance notes in a perfume. A Bergamot accord announces freshness, Vetiver Acetate a thin amber, Firsantol a lingering sandalwood, Iso E Super a radiance, and so on.

It is like a building with only structure—no interior. You can fill in the interior with an oil, a scent you like, even an old scent that has lost its way. IDKW is built to layer and enhance everything else it touches.-D.S.

Ingredients

Ingredients

Perfume Alcohol denat., parfum (fragrance), aqua (water), alpha-isomethyl ionone, benzyl alcohol, benzl benzoate, benzyl salicylate, citral, citro-nellol, eugenol, farnesol, geraniol, isoeugenol, limonene, linalool

Pocket Alcohol denat., parfum (fragrance), aqua (water), alpha-isomethyl ionone, benzyl alcohol, benzl benzoate, benzyl salicylate, citral, citro-nellol, eugenol, farnesol, geraniol, isoeugenol, limonene, linalool

play
list

Listen to I Don’t Know What

Frenchie jams. Songs with a certain I don’t know what. Say Kwah?

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Fragrance Foundation Best Campaign Award-Winner

deep
dive
  • When our fume master David creates our fragrances, he sees them in color. The throw of a particular aroma can be described in the colors it implies in the mind of one with synethesia. Vetyer can smell straw like yellow, patchouli, deep red, and so on. David is very enthusiastic about translating an idea from one discipline to another—so music, words, and ultimately color become aromas to wear on skin and in sanctuary.

  • Everyone’s favorite aromachemical. Pour over anything to give radiance and presence. It softens, fills, and gives a “skin” effect. Warm and ambery like patchouli with all trace of its aromatic profile sucked out. Left with the ghost of otherworldly radiance. As it ages it can take on a useful coffee note.

  • Soft and powdery, ambrox and its cousin ambroxan all but created the scent of the 90s (when added to ozonic materials like Calone and Melonal). Ambrox smells fine and pure, like a clean slightly green ambergris. Boney, marine, wonderful.

  • Bergamot is perfume. The fresh yellow, green bitter profile never gets old. The more you smell it, the more facets you discover —fruiter, muskier aromas build upon its mysterious effervescence. The most import top note in perfume.

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