Grapefruit Generation


Imagine a grove far off. Put a gem in the ground. Surround it with flowering bushes. Pick a rare animal to lay over the gem. Spray this on your wrist.

Top Notes

  • pomelo skin
  • elm leaf
  • silver

Heart Notes

  • hawthorn flower
  • tuberose
  • paradisone

Base Notes

  • cork
  • grapefruit
  • animalic musk

Grapefruit Generation is inspired by an inspired time. The sixties: a generational shift when something opened up for a bit and timeless ideas reemerged. Interest in Eastern poetry, Indian music, psychedelics, and outward exploration primed us for a shift towards inner exploration (whether or not it worked is up for debate!).

One place to find some of this magic is in Yoko Ono’s "Grapefruit", which invites the reader to perform rituals in terse Zen koan-like phrases. GG celebrates the exploration of a mythic Eastern garden where a quixotic freshness unfolds many layers of fruits, flowers, leaves, and musks, (and gems and colors and generations generating generations).-D.S.



Alcohol denat, fragrance (parfum), water (aqua), limonene, benzyl benzoate, citral, eugenol, farnesol, geraniol, linalool


Listen to Grapefruit Generation

A whole generation generating generations.


  • When our fume master David creates our fragrances, he sees them in color. The throw of a particular aroma can be described in the colors it implies in the mind of one with synethesia. Vetyer can smell straw like yellow, patchouli, deep red, and so on. David is very enthusiastic about translating an idea from one discipline to another—so music, words, and ultimately color become aromas to wear on skin and in sanctuary.

  • Effervescent top note with wonderful floralcy. Screams pink or yellow and sustains freshness.

  • A desert island flower at DSD. Tuberose absolute is a different fragrance than the flower. It is much more compacted—earthy mushroom with fine fatty pink flower aromas, suggesting subterranean caves and chalky earth. Real tuberose is more delicate but strong with fatty cheese tones over creamy white flowers.

  • Musk is probably the most misunderstood concept. There are many musks—decedents of research into what made real deer musk smell so attractive. Think of musk as a white canvas on which to paint. They help fix, round, and elevate a perfume but stay in the background; more of a feeling than an aroma. Musks can be clean, dirty, creamy, fruity, fine, cheap, sweet, and many other silly adjectives to describe the indescribable.