I Don't Know What

"I Don't Know What is our fragrance enhancer. I explicitly made it to be layered over other things. That being said, I think a lot of people wear it alone. It smells really fresh, umami, and warm on the skin. It has all of the materials that I would use to enhance other notes without really any notes itself. So you have that fresh top note, a warm skin-like umami Iso E Super in the middle, and you have woody amber materials and musks like cetalox and really fancy civetone that last a long time, has a big sillage and it invites you to play with your perfume. You can wear it over a drop of oil, you can wear it over another perfume, or you can just use it on its own to sort of make your skin be the heart of the perfume."

I Don't Know What body soap is formulated with naturally derived, sustainably sourced materials that leave skin feeling clean and moisturized—but the real magic is the epidermis elevating base layer of our proprietary fragrance enhancer I Don't Know What, which can be worn alone for a quiet radiance or hung seamlessly under your other perfumes without ruining the vibe.

Free from: BHA, Oxybenzone, BHT, Diethanolamine, Formaldehyde, Hydroquinone, Mineral oils, Parabens, Phthalates, Polyethylene Glycol (PEG compounds), SLES, Sulfates.

I Don’t Know What is a wonderful tool for anyone who wants to play around with perfume. Of course it can be worn as a modern wonderfully transparent aroma, but it can also be layered over anything. Often when I leave the house, I will wear a touch of sandalwood, rose, jasmine, patchouli, oud, etc. These oils are lovely but can be muddy and they don’t last more than a few hours. IDKW sprayed over them makes the oil into a PERFUME. It does this because it is made with no notes!

It is a secret combination of materials that perfumers use to highlight and enhance notes in a perfume. A Bergamot accord announces freshness, Vetiver Acetate a thin amber, Firsantol a lingering sandalwood, Iso E Super a radiance, and so on.

It is like a building with only structure—no interior. You can fill in the interior with an oil, a scent you like, even an old scent that has lost its way. IDKW is built to layer and enhance everything else it touches.