I Don't Know What

I Don't Know What body lotion is formulated with naturally derived, sustainably sourced materials that leaves skin feeling moisturized, but the real magic is the epidermis elevating base layer of our proprietary fragrance enhancer I Don't Know What, which can be worn alone for a quiet radiance or hung seamlessly under your other perfumes without ruining the vibe.

Free from: BHA, Oxybenzone, BHT, Diethanolamine, Formaldehyde, Hydroquinone, Mineral oils, Parabens, Phthalates, Polyethylene Glycol (PEG compounds), SLES, Sulfates.

I Don’t Know What is a wonderful tool for anyone who wants to play around with perfume. Of course it can be worn as a modern wonderfully transparent aroma, but it can also be layered over anything. Often when I leave the house, I will wear a touch of sandalwood, rose, jasmine, patchouli, oud, etc. These oils are lovely but can be muddy and they don’t last more than a few hours. IDKW sprayed over them makes the oil into a PERFUME. It does this because it is made with no notes!

It is a secret combination of materials that perfumers use to highlight and enhance notes in a perfume. A Bergamot accord announces freshness, Vetiver Acetate a thin amber, Firsantol a lingering sandalwood, Iso E Super a radiance, and so on.

It is like a building with only structure—no interior. You can fill in the interior with an oil, a scent you like, even an old scent that has lost its way. IDKW is built to layer and enhance everything else it touches.